Rena Sarigianopoulos doesn't need a part-time job

It's not exactly breaking news: Plenty of our local celebrities aren't living on easy street.

By local celebrity I refer to those who speak on TV or the radio. They're not celebrities, but we like to think of them as special, and act accordingly.

It has long been known that those who have "cool" jobs in major market radio don't necessarily cash fat paychecks. Sure, there are heavy hitters whose presence are a major draw, and their salary will reflect that. But even those folks aren't on the fast track to living next door to a lion hunting dentist, either in Eden Prairie or Marco Island, Fla.

Our local jocks are often shilling for products when they're not dazzling us with their dulcet tones. I'll never forget listening to Jeff Dubay shill for Body Solutions, along with many other local jocks, many moons ago. They were essentially shilling for snake oil, but as long as the checks were being cashed.

When Dan Barreiro was splitting time between sports radio and writing columns for the Star Tribune, he didn't do commercials. Not so long ago we liked to hold our "journalists" to a higher standard. Barreiro wasn't a journalist, but nonetheless.

Wait a minute. Why was Barreiro holding two jobs simultaneously for several years? Like radio, the newspaper game isn't exactly a license to print money. Sports guys working in television or newspapers by virtue of their jobs were a wealth of information, and ultimately opinions, therefore they were good candidates for the low-paying world of talk radio.

Barreiro obviously built a reputation and following that afforded him the luxury of not answering to bosses at the Strib, and therefore bailed out on the newspaper biz, which has taken it in the shorts since the Internet era began. (The rapid decline in the broadcast and print industries both have the Internet to thank for the deterioration of their business model, and the low quality product you're commonly served in 2015.)

Soon after Barreiro sold his soul to radio, he started endorsing products. You'd think that a successful, heralded personality like Barreiro would forgo attaching his name to whatever bidder came along with the fattest check, but obviously the money's good enough for him to grab. Whether his salary is hefty or modest, none of us tires of banking easy money.

Commercial reads and promotional appearances at bars, restaurants and Best Buy have long been a staple of the radio jock. I've heard it said that jocks can double their salary with work outside of, or in conjunction with, their on-air shifts. It's no surprise the time-honored tradition continues, even with the heavy hitters in the industry. Tom Barnard has made obscene amounts of money in his career, both at KQRS and in the commercial voice over biz, and yet he's still hustling gigs.

In recent years we've seen plenty of TV people wading into pools they wouldn't have dipped a toe into years ago. Just as newspaper folk have found income opportunities in radio, sports anchors and reporters from TV land have been offering their talents to the AM and FM dial. Mark Rosen has been the leader in this, dating back to the 1980s.

Randy Shaver has also had a long association with the local radio airwaves, albeit to a far lesser extent, as he mysteriously chats with the metalheads of the 93X morning show. And more recently Joe Schmit has made his presence felt on a recurring basis, thanks largely to his TV station also owning the local ESPN affiliate. (Perhaps he has long had a presence on the airwaves, predating the flip to sports talk, and I just never knew it.)

Although Schmit's arrangement is all about corporate synergy, he's no stranger to shilling for extra cash. Thanks to the loosening of our journalistic standards, the sports guys can hawk all sorts of non-sports products on the airwaves. Schmit has long shilled for local pizza, and was "Vacation Joe" under a previous ownership of Sun Country airlines, an arrangement that Schmit tried to capitalize upon once upon a time, going so far as to leave KSTP-TV for a while. That didn't work out so well. It turned out worse for his buddy, the former owner of the airline.

Schmit may not be hawking vacations this year, but he figured there's a buck or two to be made in the world of print, so he has his own vanity publication to capture them.

It's easy to blur the lines between sports broadcasters and corporate pitchman. These guys may be journalists, technically, but so are the anchors and reporters bringing us important stories via Entertainment Tonight and Access Hollywood. Rosen, Schmit and the rest are merely entertainment reporters.

Where it gets interesting is watching our local journalists find ways to double dip. Examples of this are fewer, but we've seen some entertaining double dipping in recent years. And I'm not talking about Elizabeth Ries or Jason Matheson, mostly because they're not journalists any more, although Matheson went through the motions not so long ago at WCCO-TV.

I'm not familiar with Ries' resume, so I don't know how much news reporting she did or was doing prior to whenever she arrived at KSTP-TV, but when the door opened to become a shill for local products under the guise of co-hosting a local "talk show," she gave up all pretense of being a journalist. She's now determined to milk it for everything she can.

She became a co-host on the company-owned chick talk station in addition to her hourly TV show responsibilities, at least until she gave birth to a child. She continues to smile for the TV camera on weekday afternoons, but ceased gabbing about celebrities all morning on the radio. She was reported to remain a part of the chick talk radio station as a contributor in some capacity, but I can't vouch for that actually happening.

Matheson has dabbled in news reporting, as I noted, but he's carved out his niche in celebrity talk, as evidenced by his tenure in morning drive at the same chick talk station. One morning radio job isn't enough to pay the bills, evidently, as he has been pulling double duty for a while now. He returned to his mistress, Fox 9, earlier this year after about two years apart, and there's no pretense that his job is to report news of any kind.

I get it, maximize your earnings while you can. That second job may not be necessary, but if it keeps you in the public eye and helps solidify your brand, (I detest that term,) rake in that extra cash.

Anchors can make good money reading a teleprompter and smiling for the camera, as if they're some sort of geniuses. Occasionally an anchor steps out from behind the desk, but often they have it easy. I often wonder how well Leah McLean would do if she had to actually report a story.

Reporters who are well established and specialized probably do OK, but reporting isn't a great gig.

A guy who went by the stage name "Bryce Williams" is well known now that he shot and killed a reporter and camera man during a live news segment this past summer. Williams was a former employee of the Virginia TV station the reporter and camera man worked for. He was reported to have earned $36,000 annually while employed by the station. Major market station? No. But Williams wasn't fresh out of college. Perhaps his odd behavior and issues during his previous employment resulted in his being mired in small market TV. Even had his career progressed to Minneapolis, I doubt his salary would have increased exponentially.

How great is the pay in reporting? You can find several examples of former reporters who have given up their career for something that has nothing to do with TV. As pointed out not so long ago, KMSP-TV's Kelsey Soby bailed out of television for a job she hardly seems qualified for. I can name a few people off the top of my head who bailed out in recent years for jobs in public relations, sometimes as spokespeople for governmental agencies. Somehow being a TV reporter makes you good at communicating the business of the county attorney, county sheriff or a police department.

Tim McNiff, a former sports guy who spent many years anchoring the morning newscasts at KARE-TV, bailed out last year to become the executive director of media relations for some Minnetonka p.r. firm. Really, he was the most qualified person for the job? A guy who had spent the previous decade reading news nuggets that others wrote is the best guy to relate to the media? Perhaps, but doubtful.

And why did McNiff give up a life in the spotlight? He was probably bored with it, a little bit anyway. And he might not have been in line for a better gig at Ch. 11, so that might have been a factor. You think he traded in a hefty paycheck and a few hours of on-air time every morning for a 9-to-5 job and a pay cut? Don't bet on it.

The bottom line: TV isn't all that glamorous, and even if it's not construction work, it's not a ticket to easy street. You'd better be lucky like McLean or able to parlay your pseudo-fame like sports anchors or Matheson if you want a nice house in Eden Prairie. And no, I'm not forgetting another option: Marrying a six-figure salary. What car salesman doesn't want pseudo-celebrity arm candy?

Which brings us to Rena Sarigianopoulos. For a while she walked the fine line few reporters do. She double dipped.

Yeah, Jason DeRusha must bank a few bucks for penning his brilliant observations about the restaurant industry. But other than weather people flashing their smiling mugs on the weather page of a local daily newspaper, few non-sports folks seem to make a habit of parlaying their brilliance into meaningful second incomes.

But Sarigianopoulos pulled it off for a while. She inexplicably was chosen as part of a trifecta that helmed a morning show on 96.3 FM. Alongside her colleague Eric Perkins, who also had no business being on local radio, Sarigianopoulos had an early morning gig on FM radio to go along with the many hats she wears at Ch. 11. I'm not sure how often she was absent from her radio gig, but if she worked every weekday morning, then she didn't have a day off, as she is a busy beaver during the weekends at Ch. 11.

Besides anchoring weekend newscasts, Sarigianopoulos would be on the air bright and early on Saturday mornings to do two hours of local chat, which often blurs the line between human interest and paid advertising. And she'd be on the air a few weeknights filing a report from the asphalt jungle. The woman had a crappy Ch. 11 schedule and yet she added weekday mornings to it? Why would she do something so ridiculous? I'm going to guess her mortgage payments were a little hefty for her KARE-TV paycheck.

But she's married now, and her trophy husband is a car salesman. He sells nice cars, too, it sounds. The commission ought to be good. And if so, Sarigianopoulos – who no longer cashes paychecks from 96.3 FM – won't have to find a second job to pay the mortgage.

For every overpaid face on local TV, there are plenty of others who aren't being compensated as if they're anything special. But the public likes to adore these fine folks as if they're royalty. If only they knew.

Let's not shatter the illusion.

The charmed life of Paul Lambert

You've got to admire Paul "Meatsauce" Lambert.

I don't know the full story behind the rise of Lambert, but it's a great story. (I've heard the story behind his Meatsauce nickname, but I don't quite remember how it goes, and I have no interest in hearing it again.)

Here's my assessment of Lambert's schtick: You take a guy with mediocre, at best, broadcasting skills, add a dash of pudginess and top it with a little self-deprecation and somehow you get a success story that's too good to be true.

I don't remember how long it has been since Lambert found his way onto the KFAN airwaves, but he started as a bit player on the station's morning show, as best as I understand it. (I can't tolerate the morning show, so I rarely listen for more than 10 minutes.) Desperate for whatever minimal hourly wage the station was willing to pay him, seemingly, Lambert would show up anywhere and everywhere he could. Whenever there was a job to do later in the broadcast day, Lambert would stick around and fill the seat. He seemed to end up sitting in on Dan Barreiro's show most often.

As time went on Lambert became a prominent player on the KFAN morning show, despite the fact he seemed to play the fool most of the time. He has never developed a polished, competent on-air persona, but that doesn't seem to slow him down. It's as if people want to listen to a guy who sounds as if he has no business on a major market radio station.

As I noted, Lambert was a bit doughy. Nobody would describe him as debonair. But a few years ago he decided it was time to stop looking the part of a slob as he played the role of the doofus, so he started to lose weight. That hardly explained what happened next.

His improbable career in major market radio wasn't enough, evidently. Lambert pulled another horseshoe out of his rear end. He married the easy-on-the-eyes female sidekick of the local top 40 radio station this spring. Yep, a doughy guy with male pattern baldness is a cult figure in Twin Cities radio and married the cutesy sidekick at the neighboring station.

It's a fairy tale, I tell you.

Obviously I'm not in awe of Lambert's skills. Love them or hate them, most personalities on the radio have a quality and skill set that tells you they're a radio personality. Not Lambert. He continues to sound like a guy who is struggling through his first semester at a college radio station. And yet people seem to love him for it. If he's giving what the people want, there's nothing wrong with that. Those who don't enjoy his work can easily change the station.

I can appreciate the role of the dopey sidekick on a sports radio station, but the latest announcement about Lambert, via City Pages, can only make me laugh. He's going to be one of the on-air personalities for the horrible new "alternative" station KFAN's parent company, Clear Channel, is launching at 93.3 FM. So far the station is a painful joke of an alternative station, and having Lambert try to fill the role of one of the jocks should only cement my opinion of it.

I suspect Lambert will double dip. Clear Channel will likely pay him a few dollars over the paltry salary he receives for his work on KFAN and expose him to the non-sports audience. Perhaps those that love the milquetoast flavor of 93.3 will enjoy Lambert's bumbling, stumbling ways. Or perhaps Lambert will become the broadcast professional he presumably wanted to be all those years ago when he was a bit player on KFAN. Time will tell. Good luck to him. I won't be tuned in to 93.3, so it won't matter to me if he succeeds or fails.

Lest you think I simply want to slap Lambert on the back for his good fortune, I will note that the guy has skin as thin as Jeff Dubay. Lambert has no problem playing the fool or dishing out a heaping helping of self-deprecation, but as soon as somebody suggests anything mildly unflattering about him via social media, he'll be quick to cut you off at the knees, at least when it comes to Twitter. That receding hairline is further exposing awfully thin skin. There's a good chance this blog's Twitter account will be blocked by Lambert if he even thinks one critical thing has been written about him.

It will be interesting to see where Lambert is in 10 years. His schtick seems to play well, but radio is a fickle mistress. As soon as Clear Channel is done with him, he'll be tossed aside faster than Chad Hartman. Will there be another radio station ready to embrace him if Clear Channel decides to untether him? Only time will tell.

I'm at a loss to explain the aura of Lambert, but you can't hate a guy who lives a charmed life, even if you don't root for him.

As for Dubay, do you think he hates Lambert? Dubay's tenure at KFAN had a similar track as Lambert's. Dubay was Meatsauce before Lambert was Meatsauce. Dubay might not hate Lambert, but I'm sure he's bitter he threw away his career and opened a door for Lambert to walk through.