Not everybody works for peanuts, but as we've learned time and time again, being a local TV broadcaster ain't all it's cracked up to be.
Minneapolis is a major market, and it employs a lot of people. Some of those people are paid obscene amounts of money. Some aren't paid nearly as handsomely as you might think. (More on that soon.)
Without fact checking the story: Kelsey Soby came to KMSP-TV years ago. She babbled about the morning traffic. It's not a prestigious gig. She had worked at smaller stations, and moving to Minneapolis, even in a menial capacity, was a foot in the door.
During her years at Ch. 9 she did fluffy news features occasionally, pinch hit whenever she was needed throughout the morning and co-anchored a nightly radio show disguised as a TV show. When Soby was anointed co-host of "On the Fly," it seemed like her ticket had finally been punched.
After approximately 18 months of co-hosting she left the show. That was this spring. It was claimed that her departure from the weeknight fluff was so that she could focus upon her news duties. Presumably she was going to have an increased role during the morning newscasts.
And within a few months she hastily announced her departure from Ch. 9.
After a great cloak of secrecy, we learned recently that she has a new gig. She is the director of marketing and business development at Periscope. Periscope is "a fiercely independent impact agency." Seriously, that's what they call themselves. Feel free to stop reading for a minute and grab a barf bag.
The Periscope website cites all of Soby's professional experiences as the reason why she's a director of marketing and business development. Yeah, reading traffic tweets on morning television is an essential qualification for a marketing gig.
There's little doubt that after all her time at Ch. 9 Soby was still earning relative peanuts. She traded in her fun, early morning TV persona for a desk job in marketing and business development with some pompous p.r. firm. Yeah, that's why she took a job at Ch. 9, to parlay it into a marketing and business development gig.
Did she need the presumably fatter paychecks her new gig offered? She's married, evidently, so perhaps not. But perhaps being a pretty face on morning TV wasn't fulfilling enough. Maybe she was tired of the weekly circus peanuts Ch. 9 filled her purse with.
You don't hop from one TV gig to the next in order to land a marketing and business development job in Minneapolis.
As prestigious as it is to be a local TV broadcaster, it's not a get-rich-quick profession, as has been proven many times. (Again, more on that soon.)
There's no chance Soby is the most qualified person for the job. Somebody at Periscope either took pity on her and gave her the gig or somebody at Periscope wanted a TV babe on the payroll.
Nobody said life was fair, we all know that. If you can parlay a modest career in local broadcasting into a gig like Soby did, shake what God gave you and cash those checks!
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